Gadget Monday: Are you shooting Nikon or Cannon? I shoot Ikea...

Image provided by Teenage Engineering ABScandinavian megaretailer Ikea is entering the camera market. Belated April fools joke? Well, not quite... more like a fun, promotional give-away.

Product designer Jesper Kouthoofd of Teenage Engineering A.B. build what they describe as the "world's cheapest cardboard camera".

It's clearly an "Ikea design", with a quirky, hard-to-pronounce name - KNÄPPA - and Ikea-style assembly instructions. Oh yes! Some assembly required! Two plastic thumbscrews need to be removed and replaced so you can pop in a pair of AAA batteries :-)

Watch the product introduction by the designer himself below: